Finding the Optimal Email Send Times with Klaviyo

Introduction

Determining the optimal email send times is crucial for maximizing engagement and driving sales in email marketing campaigns. Klaviyo, a leading email and SMS marketing platform, offers tools to help you identify and leverage these times effectively. In this post, we'll explore how to use Klaviyo to find the best times to send emails and optimize your email marketing strategy.

Optimal Email Send Times with Klaviyo

The best time to send emails using Klaviyo depends on your audience's behavior and preferences. Klaviyo's Smart Send Time feature is designed to help you identify these optimal times by analyzing engagement data. Here’s how it works:

Exploratory Send: Klaviyo sends emails across a 24-hour window to gather data on when your audience is most engaged.
Focused Send: After identifying the optimal time, Klaviyo continues to refine it by sending emails around this time to ensure maximum engagement.

Using Klaviyo's Smart Send Time

Set Up an Exploratory Send:
- Choose a non-time-sensitive email campaign, like a weekly newsletter.
- Ensure the campaign reaches a large audience to gather sufficient data.
- Klaviyo will send emails at different times to determine when engagement is highest.
Implement Focused Sends:
- Once the optimal time is identified, Klaviyo will send emails around this time to continue refining engagement data.
- This ensures that your emails are sent when your audience is most likely to open them.
A/B Testing for Send Times:
- Use Klaviyo's A/B testing feature to compare different send times.
- Set up variations of your campaign with different send times to see which performs best.

Best Practices for Email Scheduling in Klaviyo

Analyze Audience Behavior: Use Klaviyo's analytics to understand when your audience is most active.
Avoid Over-Messaging: Enable Smart Sending to prevent overwhelming subscribers with too many emails.
Monitor Performance: Track open rates, click-through rates, and conversion metrics after sending campaigns to refine future schedules.

Best Email Schedule Klaviyo

When it comes to the best email schedule in Klaviyo, consider the following:

Wednesday and Thursday: These are often the best days to send emails, as they tend to have higher engagement rates across industries.
Customize Based on Audience: Use Klaviyo's data to determine the optimal time for your specific audience, rather than relying on general trends.

Conclusion

Finding the optimal email send times with Klaviyo involves using the platform's Smart Send Time feature and A/B testing to tailor your campaigns to your audience's engagement patterns. By following these strategies, you can significantly improve the effectiveness of your email marketing campaigns.

If you're struggling to optimize your email send times and need expert guidance, let’s talk.

At Dispatch, we help brands maximize revenue from email & SMS without damaging subscriber engagement.

Connect with Dispatch today to optimize your email marketing strategy: https://www.thedispatch.agency/

Watch our video on "The Only Ecommerce Email & SMS Marketing Video You Will Ever Need" to learn more about maximizing your email marketing potential: https://youtu.be/QPNSPFPiv70