Klaviyo Review Platform Integration: How to Maximize Reviews and Automate Feedback Collection

Customer reviews are a cornerstone of e-commerce success. They build trust, enhance conversions, and provide valuable insights into your products. With Klaviyo’s integration capabilities, you can seamlessly connect with review platforms like Yotpo, Judge.me, Okendo, and REVIEWS.io to automate review requests and leverage user-generated content (UGC) in your email campaigns. Here's how you can make the most of Klaviyo's review platform integration.

How Does Klaviyo's Review Platform Integration Work?

Klaviyo's integration with review platforms allows you to automate the collection of product reviews and use this data to enrich your email marketing campaigns. By syncing customer feedback and review data with Klaviyo, you can:

• Trigger automated review requests after purchases.

  
  

• Include social proof in email campaigns using real customer reviews.

  
  

• Segment audiences based on review engagement for targeted messaging.

  
  

Whether you're looking to streamline review collection or enhance your marketing strategy with UGC, Klaviyo makes it simple to integrate and automate these processes.

Step-by-Step Guide: Setting Up Review Platform Integration in Klaviyo

1. Connect Your Review Platform to Klaviyo

Most major review platforms like Yotpo, Judge.me, Okendo, Stamped.io, and REVIEWS.io offer native integrations with Klaviyo. Here’s how to set it up:

1. Log in to your Klaviyo account.

   
   

2. Navigate to the Integrations tab.

   
   

3. Search for your review platform (e.g., REVIEWS.io).

   
   

4. Click "Add Integration" and follow the prompts to connect your store.

   
   

5. Once connected, the platform will sync events such as "Review Request Sent" or "Review Submitted" with Klaviyo.

   
   

This integration ensures that all review-related data flows seamlessly into Klaviyo for use in email flows and segmentation.

2. Automate Review Requests

Automating review requests ensures you consistently gather feedback without manual effort. Follow these steps to create a review request flow:

1. Go to Flows in Klaviyo and click "Create Flow."

   
   

2. Select "Create from Scratch" and name your flow (e.g., "Post-Purchase Review Request").

   
   

3. Set a trigger based on purchase events:

   • Use "Placed Order" or "Fulfilled Order" as the trigger.

   • Add a time delay (e.g., 7–14 days after fulfillment) to give customers time to use the product.

     
     

4. Add an email action to the flow and design a personalized review request email:

   • Include dynamic tags like {{ first_name }} for personalization.

   • Add a clear call-to-action (CTA) linking directly to the product review page.

   • Optionally offer incentives like discounts for leaving a review.

     
     

3. Leverage Reviews in Marketing Campaigns

With synced review data, you can enhance your marketing campaigns by incorporating UGC:

• Cart Abandonment Emails: Include positive product reviews or ratings as social proof.

  
  

• Product Recommendation Emails: Highlight top-rated products based on customer feedback.

  
  

• Post-Purchase Upsell Campaigns: Use reviews to encourage repeat purchases or upgrades.

  
  

Platforms like REVIEWS.io allow you to filter and organize customer feedback into segmented groups, making it easy to pull relevant reviews into your emails.

4. Monitor and Optimize Performance

Once your integration is live, monitor its performance through Klaviyo’s analytics dashboard:

• Track open rates, click-through rates, and conversion rates for review request emails.

  
  

• Use A/B testing to refine subject lines, CTAs, and incentives.

  
  

• Regularly update email templates with fresh UGC to keep content engaging.

  
  

Best Practices for Using Klaviyo Review Platform Integration

• Segment Your Audience: Create segments based on customer behavior, such as first-time buyers or repeat customers, for tailored messaging.

  
  

• Time Your Requests Strategically: Avoid sending review requests too soon after delivery; ensure customers have had time to use the product.

  
  

• Incorporate Dynamic Content: Use dynamic blocks in emails to display personalized product recommendations or recent reviews.

  
  

• Encourage UGC Submission: Ask customers for photo or video reviews to enhance authenticity.

  
  

Conclusion

Integrating Klaviyo with a review platform is a game-changer for e-commerce brands looking to automate feedback collection and maximize the impact of customer reviews in their marketing strategy. By setting up automated flows and leveraging UGC in campaigns, you can build trust with your audience and drive higher conversions.

If you're ready to take your email marketing strategy to the next level but need expert guidance, let’s talk.

At Dispatch, we specialize in helping e-commerce brands maximize revenue through optimized email & SMS campaigns.

Connect with Dispatch today for tailored solutions that elevate your marketing efforts!

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