How Dispatch Drove a 359% Increase in Email Marketing Revenue for Jaspr in 3 Months
Fueling Jaspr’s Hyper-Growth Through Strategic Lifecycle Messaging
Company: Jaspr
Industry: Home & Wellness (Air Purification)
Dispatch Services Retained: Email Strategy, Email Design, Copywriting, Email List Growth, Retention Marketing Consulting, Technical Klaviyo Implementation
Platforms Used: Klaviyo
Length of Partnership: 6+ Months
Key Problems:
Improper segmentation, leading to sub-optimal deliverability & fewer subscribers reached
Minimal design elements and text-focused emails lacked consistent branding and were not optimized to drive conversions.
Disjointed campaign calendar planning which led to inconsistent campaign sending.
Minimal customer lifecycle flows, doing a lot of work manually that should have been automated
Existing forms were functioning “okay”, but no A/B tests were in place to consistently increase opt-in rates.
What Dispatch Did:
Created detailed persona-based segments with engagement criteria to improve deliverability and revenue, as well as drive valuable business-level insights on personas.
Implemented optimized branded email design templates that reflected the premium price point of the brand.
Introduced a consistent cadence of campaigns that offered an optimal mix of value, primarily in the form of education, and merchandising.
Built out optimized core pre-purchase flows, incorporating brand education, personalized logic (using quiz-based data), and consistent design to increase conversions.
Optimized popup forms through high-leverage A/B tests to turn more website traffic into email subscribers.
Results From The First 3 Months of Our Partnership
Total Attributed Email Revenue
+359%
Campaign Revenue
+185%
Automated Flow Revenue
+737%
BACKGROUND
Jaspr is a wellness brand specializing in advanced air purification solutions. Despite having a compelling product and a small but engaged customer base, their email marketing primarily relied on text-heavy sends to a fraction of their overall list.
Dispatch partnered with Jaspr to leverage existing brand authority (via podcasts and social content) while systematically refining segmentation, flows, and campaigns to increase sales and brand loyalty.
The Challenges
Our audit revealed several challenges:
Underutilized Segmentation & Limited Reach
Only ~15% of active profiles that should have been targeted with regular campaigns were being sent emails.
Minimal Lifecycle Automation
Flows like Abandoned Checkout, Welcome Series, and Post-Purchase were either absent or only partially built, leaving money on the table.
Ad Hoc Campaign Planning
Campaigns were not consistently scheduled, and the brand missed opportunities for strategic content mixing educational and promotional messaging.
Ineffective Forms & Quiz Integration
A Typeform quiz captured helpful data, but leads weren’t immediately funneled into personalized flows or receiving on-the-spot product recommendations.
KEY OBJECTIVES IDENTIFIED
Enhance Segmentation & Expand Reach
Use robust 90-day engagement segments (prospects vs. existing customers) to deliver relevant offers and maximize conversions.
Develop Comprehensive Lifecycle Flows
Launch a comprehensive-email Welcome Series, Abandoned Cart/Checkout flows, and additional post-purchase journeys to cultivate successful product adoption and brand loyalty.
Optimize List Growth & Integrate Quiz Data
Improve popup form performance, remove double opt-in friction, and create dynamic flow branches leveraging quiz responses.
Establish a Systematic Campaign Calendar
Plan 2 campaigns per week—1 “newsletter-style” from the founder and 1 conversion-focused. Include relevant seasonal/cultural events and problem-solution content.
THE SOLUTION
Strategic Approach
1
Audit & Analysis
Dispatch conducted a comprehensive review of Jaspr’s existing email program, identifying gaps in segmentation, campaign planning, and lifecycle flows. Assessed form performance, quiz integrations, and content alignment to determine immediate opportunities for growth.
2
Strategy Development
With these findings, Dispatch devised a plan centered on advanced segmentation, refined campaign strategies, quiz-driven personalization, and robust lifecycle flows to accelerate conversions.
Implementation
Welcome Series Re-Build
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Incorporated brand storytelling and curated content from Mike’s podcast appearances, addressing “why Jaspr” throughout multiple touchpoints.
THE RESULTS
Total Attributable Revenue
+359%
Unique Email Opens
+201%
Unique Clicks
+217%
Unique Conversions
+239%
Average Open Rate
+8%
Average Conversion Rate
+24%
Book your free Retention Partnership Call today to discover how we can help your brand achieve similar results.